How Can I Get Some Free Publicity For My Company Web Site?

There really is no such thing as a free lunch. That said, here are a few tactics to try if you have contacts in the media.

Whether it be a local weekly newspaper, an online community or a trade journal, they are, by their very nature, always on the lookout for new content and new contributors. Likewise with establishing new contacts and industry commentators who can analyse trade news, trends and events.

Contact key journals serving your industry or customer demographic and enquire about writing for them in an expert capacity. Have a few story ideas and suggest these as possible articles. If you pitch an original idea that isn't merely a puff for your company, then editors are always willing to consider story and feature ideas.

Insist, naturally, in lieu of payment that the by-line includes your web site address and/or email address.

Obviously, it helps if you can string a number of sentences together in a readable manner. And never offer to supply an article without being certain of having the time and commitment to produce the goods.