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The purpose of promotion is to guide the general public into buying a specific product or service within the market. Basically the purpose for promoting is so that the customers around the world are aware that there is a product being sold. The idea of an organisation is to sell the most they can to generate a vast amount of profit. So to do so, promoting whatever they are selling is a perfect way to start. It is also cheap! It is also a key in which organisations utilise to increase their reputation and expand the name of their brand. Another purpose why organisations promote is to inflate their sales and to build awareness to the public which is therefore effective to reach a wide audience. This is very helpful in order to attract people from all over the world. It helps businesses assist future customers to see why they should buy that product or service and helps customers to be attracted to the idea of actually buying that product or service. Another reason why organisations promote things is to stimulate demand for a product. This helps create ideas to future customers on how the specific product or service will be of use to them. When companies promote their products or services through national television, it certainly helps viewers create an image in their own minds of them owning that product or service.
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answered 8 months ago
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