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A Marketing manager is the person in the company who presents the company to the world. He must represent the company to the market. He does this by print and press, presentations that he produces and presents, and via the media of radio and television, if necessary.
He will often collaborate with the external advertising agency to make sure the image of the company fits with the goals agreed upon by himself ,and the directors. He often works hand in glove with the sales manager, as they have a common goal to make sure the functioning of the company and the image it presents to its customers, result in sales.
In some companies these two roles are merged and so we have the sales and marketing manager.
I have used the generic "he" throughout to represent both men and women, who both occupy marketing manager positions.
He will often collaborate with the external advertising agency to make sure the image of the company fits with the goals agreed upon by himself ,and the directors. He often works hand in glove with the sales manager, as they have a common goal to make sure the functioning of the company and the image it presents to its customers, result in sales.
In some companies these two roles are merged and so we have the sales and marketing manager.
I have used the generic "he" throughout to represent both men and women, who both occupy marketing manager positions.
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