What Makes Services Marketing More Challenging And Tough Than Product Marketing? Discuss In Detail.?
What makes Services Marketing more challenging and tough than product marketing? Discuss in detail.?
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asked 2 years ago
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Service marketing is tougher since you are selling an intangible thing to an individual and since the customer cannot view it therefore it gets difficult to convince him to buy. However, product marketing customer can touch the product and it gets easier for you to convince the customer to buy your product.
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