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Methods of sales promotion
There are various methods which are used by the producers to increase sales: these are
1- Advertising
The main objective of advertising is to increase the sales through different media, create demand for new products, provide information to the consumers about change in the nature of the product and project a favourable image of the company to the consumers, etc.
2- Competition
If a good is cheap and has a wide market, it can be introduced by distributing it to the people on a particular shop in the area. The loss can be good in the long run.
3- Free samples
Price reduction is another effective technique of sales promotion. The shoe companies for example announce price reduction in a particular month.
4- Price reduction
The producers sometimes organize competitions among themselves to increase sales. They for example allow a price reduction on the purchase of ten packets of goods. The sale of goods by the packets boosts the sales and thus increases production.
5- Free gifts
In order to promote sales, the manufacturers sometimes give free gifts to the customers. For instance, a tea spoon placed is placed in the packet of surf and is given free.
There are various methods which are used by the producers to increase sales: these are
1- Advertising
The main objective of advertising is to increase the sales through different media, create demand for new products, provide information to the consumers about change in the nature of the product and project a favourable image of the company to the consumers, etc.
2- Competition
If a good is cheap and has a wide market, it can be introduced by distributing it to the people on a particular shop in the area. The loss can be good in the long run.
3- Free samples
Price reduction is another effective technique of sales promotion. The shoe companies for example announce price reduction in a particular month.
4- Price reduction
The producers sometimes organize competitions among themselves to increase sales. They for example allow a price reduction on the purchase of ten packets of goods. The sale of goods by the packets boosts the sales and thus increases production.
5- Free gifts
In order to promote sales, the manufacturers sometimes give free gifts to the customers. For instance, a tea spoon placed is placed in the packet of surf and is given free.
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