How To Achieve The Introduction Of New Products More Market-oriented?

Making the products according the consumer preferences highly depend on the extent to which a company understands the dynamics of market. Understanding the pulse of customers, current trend and fashion, customer's preferences, market analysis, situation analysis, competitor's actions and moves, competitor's products etc help marketing manager to understand the dynamics of market and environment. Understanding the customer needs can be a crucial step and many of the organizations do marketing research and survey the different customer segments to understand their customer needs. They use focus groups, discussions, develop quality circles, do brainstorming by involving various representatives from the customers for idea generation. You can employ same techniques to understand the market and to introduce the new market oriented product by involving customers in the idea generation process.