What Role Does Communication Play In Communication?

Extremely and probably the most important element in everything we do today. Its quite simple actually; if you just cant communicate what youre selling to anyone, youre just not going to sell whatever it is youre trying to sell especially yourself. How can one expect to impress a buyer if you cant even communicate with them and make them understand you?  If you have excellent communications skills and can present yourself well, then youve almost won the battle