What Are The Elements Of A New Product Marketing Plan?
I am thinking that they are product , price, promotion and place
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The specific element of a marketing plan varies from product to product. There are many different formats for marketing plans and many elements are common in most of them: like
- Executive summary.
- Summary of the current market situation.
- Assessment of the product. (Market analysis, Sort Analysis)
- Assessment of the competition.
- Market penetration.
- Market Mix. (Product, Price, Place, Promotion)
- Statement of the objectives.
- Make an action plan to apply the strategy.
- Make the budget.
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