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The advertising process that is used for creating a mass awareness in consumer about sales and special offers is particularly called "promotioning". Promotion campaigns can range from introducing a new product in the market, improving the sales of existing products or even educate the consumers about special offers for saving. They can be done on any vehicle, be it below the line advertising or above the line advertising. Vehicles such as electronic media like television, internet or radio are more commonly used for that kind of advertising or for Billboards and print media, in any venues that ensure maximum visibility to the consumer.
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