What Does Marketing Mean?

Marketing is best described as communication by a product manufacturer or any affiliate to the consumer regarding their particular product or service. It is undertaken with the specific intention of inducing the customer to either buy their particular product or subscribe to their service. It is closely associated with advertising.

It involves research which in this context is called market research. It means researching the number of potential customers, like for instance what age bracket they fall in, their preferences, what is most likely to appeal to them etal.

Marketing is undertaken in a manner that appeals to the target audience. Marketing goals are always kept in mind at the conception of any product and it is safe to say that effective marketing is always a key factor in profit making.