What's Significance Of Research In Marketing?

Research has very important role in marketing. Because if you do not research about a particular thing then how you get the idea about the popularity of that, how you know about the interest of people. As you must have idea about what people like and dislike about a particular thing.

I can explain you the importance of research for marketing with a simple example. Suppose i have a website about laptop and its accessories. It is a new website so people don't know about it and i want to make it popular among all the people of whole world. I am putting ads about my website on different websites including, blogs, article related sites, search engines etc.

I am satisfied that i have posted ads of my website and now my website can be popular among users as if people see ads about my website then it is possible that few of them come to my website through those ads. But i have selected websites for placing ads blindly as i did not research about websites. It is very much possible that those websites where i have submitted ads are not much popular among the users and daily very few people come to these websites. It means that i have wasted my money and time. So it means that i must first research about the popular websites and people's interest about the particular laptops.