What Are The Basic Differences Between The Marketing Of Industrial And Consumer Goods?
What are the basic differences between the marketing of industrial and consumer goods?
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Marketing of Industrial goods is mostly regarded as B2B i.e. Business to business marketing characterized by high value, complex and staged and mostly one to one selling processes, comprising of buying teams whereas marketing of consumer products is usually low value one to many approach involving mass marketing and branding usually. Purchase decisions are done at the spur of the moment.
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