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In research primary data means the data which is collected from the population in very first time. Suppose You have to search about the demand of Pepsi you is it increasing or decreasing. You can collect data from the previous research papers, if you do it from previous published data it will be secondary data. The another option is you can visit the market and different shopkeepers dealers ect and collect by your self suppose form 100 peoples and 50 of them said that demand increasing 20 said decreasing 30 said nothing. And this is your primary data.
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