Can You Please Introduce Advertising And Also Discuss On The Growing Importance Of Advertising?
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INTRODUCTION
In fact today advertising is every where, on radio, TV, newspapers, billboards, magazines and even on the side of the town buses. The global market has expanded tremendously, and manifolds. Advertising serves three main purposes:
1. To get or win new customers.
2. To increase use of products or services among existing customers.
3. To help potential customers make a choice among competing brands.
Advertising has great influence on us whether we are aware of it or not. Let us now first of all try to know about its growing importance:
GROWING IMPORTANCE OF ADVERTISING
• We see 100's of ads. (Every day)
• Consciously or subconsciously advertisements have tremendous effect.
• Advertising can not only change buying decision but also changes mindset & attitude of people.
• Advertising reflects the culture of a nation.
• Advertising & culture both affect each other.
• Advertising industry also supports media industry.
• In fact media survives on advertising because they go hand in hand.
• Advertising can be used as an effective tool for a social cause.
• Advertisement also helps in spreading information about new technology & innovations
• Advertising in today's world is not for spreading brand awareness but also shows us where we stand in the world today.
In fact today advertising is every where, on radio, TV, newspapers, billboards, magazines and even on the side of the town buses. The global market has expanded tremendously, and manifolds. Advertising serves three main purposes:
1. To get or win new customers.
2. To increase use of products or services among existing customers.
3. To help potential customers make a choice among competing brands.
Advertising has great influence on us whether we are aware of it or not. Let us now first of all try to know about its growing importance:
GROWING IMPORTANCE OF ADVERTISING
• We see 100's of ads. (Every day)
• Consciously or subconsciously advertisements have tremendous effect.
• Advertising can not only change buying decision but also changes mindset & attitude of people.
• Advertising reflects the culture of a nation.
• Advertising & culture both affect each other.
• Advertising industry also supports media industry.
• In fact media survives on advertising because they go hand in hand.
• Advertising can be used as an effective tool for a social cause.
• Advertisement also helps in spreading information about new technology & innovations
• Advertising in today's world is not for spreading brand awareness but also shows us where we stand in the world today.
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Advertisement is a part of business. It is done to popularize the business. Business can gain more than its real value if it is going to be done in its proper manner. To advertise a product is to tell about it to a lot many people in a way they should be impressed of it. They should say that really it is something which is to be there. They should feel good about it. They should go for it in any way.
Advertisement is growing to its level best nowadays. Its growth has got a real and animated impetus by the media. Media is playing a lively role in this regard. If media was not there then they would have sorts of issues in this regard. It is media which has given it its real value. Advertisement is also spoiling our minds by mixing the value of things. We think that beautiful things are good to us while ugly ones are not. It might be perplexing our minds in many ways.
Advertisement is growing to its level best nowadays. Its growth has got a real and animated impetus by the media. Media is playing a lively role in this regard. If media was not there then they would have sorts of issues in this regard. It is media which has given it its real value. Advertisement is also spoiling our minds by mixing the value of things. We think that beautiful things are good to us while ugly ones are not. It might be perplexing our minds in many ways.
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