What Is Marketing Strategy?

Marketing strategy is the process through which companies attempt to get the greatest opportunities with the limited resources for a competitive advantage. The primary objective of the marketing strategy is to provide the customer satisfaction. A marketing strategy should be prepared in consideration to the business vision and mission. Marketing mix is a major component of marketing strategy in which companies decide the mix of product, price, place and promotion. Moreover, marketing strategies can be of various kinds like Innovation strategies, Growth strategies etc.