What Are The Duties Of A Sales And Marketing Officer?

Marketing officers may perform the following tasks:

Identify and analyse an organisation's strengths and weaknesses, and respond to opportunities and threats in the marketing environment
set goals for market share and growth
develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
make decisions regarding products, such as choosing labels or packaging
work on developing new products
work out an approach to pricing and set prices for products and services
manage distribution channels such as shops and wholesalers
make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
develop plans for advertising, sales promotion, public relations, personal selling and sales management
undertake marketing audits to monitor sales performance.