How Do You Market Guaranty Trust Assurance To A Difficult Customer?

With numerous products available in today's markets, one must guaranty trust assurance of a new product to a prospective customer for the customer to believe in this product and venture out to try the same. Else the customer will keep on using the old product that they are satisfied with. In the busy lives, very few people will want to try a different product even if it has added advantages. First the consumers will have to be taught about the added advantages and in order to make them believe, they will need to try it out themselves. If the product comes with an iron-clad guarantee such that the customer is promised a 'no loss to customer' approach, even difficult customers can be coaxed to use something new. Hence the guarantee should be put is such a way that the customer is given 100% assurance of money back which should also include the price of shipping and handling, in case of dissatisfaction. A 'no question asked' policy is the best way  to rope in difficult customers.