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What Are The Reasons For Establishing Sales Promotion Policies?

I need to know why it is necessary for an organisation to establish a sales promotion policy

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    Sales promotion could have a number of reasons behind it:
    - It could be due to the competition
    - Or to gain the market share
    - To penetrate in the market if new or even existing business
    - To effectively eliminate the old items etc
    0 0

    Aicha 

    answered 2 years ago

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