In What Way You Can Differentiate Between Receiver And Sender In The Process Of Communication?

The receiver of the message is the reader or listener also known as the decoder. When a message is received, then receiver assigns certain meanings to it. This is called "decoding". The factors that effect the decoding of a message are knowledge, experience and attitude. Different people have different attitudes, abilities, experiences and opinions. The message is decoded or interpreted by a receiver within the range of his knowledge. The problem is that we do not all undergo identical experiences with the subject or the symbols (words) that the sender has chosen.
                Therefore, the receiver's experience will also affect the quality of decoding. Similarly, the receiver's attitude or feelings will affect him to understand or misunderstand the message. Therefore, miscommunication can occur when personal biases and individual values cause the receiver to interpret the sender's intended message. Therefore, it is very important that the sender while drafting his message should consider all these factors to rule out or minimize the possibility of its being misunderstood or misinterpreted.
                       But communication beings with the sender. A person who sends a message is called the "Encoder". He may be a writer or a speaker depending on whether his message is written or oral. The role of a sender is very important. He tries to choose symbols—usually words—which express his message correctly so that the receiver may understand it and react according to his desire. It is the duty of the sender to encode his message properly, correctly, clearly and completely to achieve the desired feedback. He should not use vague words or ideas which may lead to misunderstanding. He must have the perception and consideration for his receiver's viewpoints. It is the sender who has to decide which words and what sort of expression will communicate his message in the best way, and which of the medium of communication will serve his purpose.