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What Benefit Do Wholesalers Provide As Channel Members?

Do wholesaler provide any benefits to channels?

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    Definitely wholesalers provide a lot of benefit to the channel but depending on the nature of the product. If it is a fast moving consumer good, wholesalers would ensure that the distribution channel is spread all through the territory. This is because the distributors will not be able to reach the far flung areas. Since the wholesalers are more prominent, they would be able to access the small and big vendors alike.
    0 0

    Aicha 

    answered 2 years ago

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