Medium Of Advertising. Do You Know?

Medium of Advertising is the source that carries/conveys/transmits advertiser's/client's message to their desired market. Choosing effective Advertising medium is important so that company get itself known to required people and manage to grab their attention. The term include television, radio, newspapers and magazine, direct mail, out of home media (transit, billboards, etc), specialized media (aerial/blimps, inflatable), specialty advertising items (imprinted coffee mugs, balloons) and new communication technologies such as interactive television, fax and satellite networks.
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Medium of Advertising include:
Print Media: It is any commercially published medium such as newspapers and magazines.
Electronic media: It includes radio and television, cable television, many programs
are now transmitted electronically through wires rather than broadcast
through the air.
Out-of-Home Media: The major categories of out-of-home media are out door advertising and transit advertising.
Direct-mail advertising: Companies mail their advertising directly to perspective customers without using one of the commercial media forms.