Why Is Concentrated Growth Considered The Least Risky Strategy?
One of the grand strategies is concentrated growth. Why is it considered to be the least risky of all other grand strategies?
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The concentrated growth strategy involves the increasing market share in the already existing markets. This strategy is considered as the least risky because the environment us stable and also demand is growing in the market. It is also considered as the dominant marketing strategy and market can be concentrated by various ways like increasing the rate of use of a product, attracting new customers and attracting competitors' customers.
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