What Do Different Colours Mean?

The colour white signifies purity, truth and innocence. In China, it is associated with death. The colour blue is linked with immortality in China, with soap in Colombia, with Lord Krishna in Hindu mythology, with holiness in the Jewish community and is considered to be a protective colour in the Middle East.

The significance of the colour green is that it is associated with adultery in China (as in green hats) and is not used as a colour for packaging materials in countries like China and France. It is associated with the Islamic faith in countries such as India, Pakistan and the Middle East and the Roman Catholic faith in countries like the Republic of Ireland and is also associated with danger in many tropical countries. Red symbolises love and danger, yellow is associated with light, green symbolises envy, black signifies evil, blue symbolises calmness and purple is associated with royalty.