What Are The Categories Of Telemarketing?

Telemarketing has been designed to cater a large marketing aspect of any business and its focus is either for business to business or business to consumers. These two categories have been further divided in to sub categories, serving the purpose of providing to customers or to business clients.

Lead generation is one of the sub categories in which the telemarketers are responsible for collecting the potential leads to whom the sales telemarketers will contact once the information is gathered. Lead, as the name suggests, is found out after the telemarketer calls up the person and takes his information such as personal data, credit card information, purchase history, address and etc. Once they get the lead, they pass on the list to the sales team, who then call them up and give a sales pitch.

The main purpose of telemarketing is to generate sales basically by calling up people and giving them a sales pitch about a certain product, even if the person wants to buy it or not. If the sales agent uses good techniques and has convincing powers, he is successful in making a lot of sales.

Outbound calls are those which are dialed by the predictive dialer or the agent himself. In this they usually have a list of people whom they contact themselves, for sales purposes.

Inbound calls are those which come on a certain customer services or product information toll free number of a certain company. The agents are properly trained to give them a proper information about the product for which the person has called and manage to sell the product to them on the phone.

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