Guest
asked 3 years ago
1 Answer - Sort by: Date | Rating
The Boston Matrix is used in market to classify the types of products present in any company according to market share and market growth.There are four categories that make up the Boston Matrix and that is how the products are classified:
"Stars" are the products that enjoy both a high market share and market growth. They bring the most profits to the company and continue to do so in the future as well."Cash Cows" have a high share of the market but a very low growth rate in the market. Their profits are however used to provide finance for other products.
"Question Marks" or "Problem Child", as the name suggests have a very vague and unknown future. They have a high market growth rate but only a small market share. Further cash injections are required to increase their share. There are chances that they might become "stars" but if not then they should be eliminated.
In the last comes the "Dogs" which have a very low market share as well as a slow market growth, so they should be phased out.Any company that wants it product to be the star in comparison with the competitors would have to follow all the rules and regulations of a business.
"Stars" are the products that enjoy both a high market share and market growth. They bring the most profits to the company and continue to do so in the future as well."Cash Cows" have a high share of the market but a very low growth rate in the market. Their profits are however used to provide finance for other products.
"Question Marks" or "Problem Child", as the name suggests have a very vague and unknown future. They have a high market growth rate but only a small market share. Further cash injections are required to increase their share. There are chances that they might become "stars" but if not then they should be eliminated.
In the last comes the "Dogs" which have a very low market share as well as a slow market growth, so they should be phased out.Any company that wants it product to be the star in comparison with the competitors would have to follow all the rules and regulations of a business.
0
0
- Sales Promotional Methods Directed At Customers ,which Can Be Used By A Herbal Dye Manufacturer?
- The Concept That Indicates That Destabilization In One Area Will Eventually Affect Neighboring Areas Is Known As The ____?
- What Is Kilogram Of Brass Worth?
- Describe The Concept Of Variable Length Records?
- Why You Are Choosing Marketing?
- What Is Effects Of Advertising?
- What Is The Effect Of Advertising?
- Why Should Production Concept Be Limited To Manufacturing Organization?
- B. Show How Packaging Has An Important Part To Play In Marketing?
- Ad In Terms Of Its Effectiveness In Generating Attention, Interest, Desire And Action As Per The AIDA Model?
- Service Sector And Briefly Explain Its Marketing Strategy In Terms Of The Three Additional "Ps?
- Discuss The Basic Determinants Of Consumer Behaviour?
- What Are The Marketing Activities We Would Implement To Meet The Needs Of The Target Market For Nike?
- Is Advertising Agencies Play Role In Society Welfare?
- Draw A Marketing Plan For A Company Indicating The Success Of The Sales Of Woolen Clothing?
- Which Brand Is Leading The Market In 2009?
- Why Kerala Has Become A Market For Astrology?
- What Are The Characteristics Of Well-designed?
- What Happened To George S. Patton's Pistol?
- How Broadcast Media Is Advantageous In India To Launch Any Product?
- Does Wearmi Sell Genuine Abercrombie?
- How To ScrAP?
- Describing A Marketing Plan For McBride Financial Services. What Market Research Would You Undertake? What Types Of Media Would Be Used? What Are McBride's Target Markets?
- Do Perfectly Competitive Firms Advertise?
New Comment - Comments are editable for 5 min.