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18. ________ is not considered to be a function of marketing. A. Market segmentation b. Marketing research c. Customer analysis d. Opportunity analysis 19. Opportunity analysis is one of the basic functions of : A. Marketing. B. Management. C. Computer information systems. D. Production/operations. 20. What are historical narratives describing the unique accomplishments of a group and its leaders, usually in heroic terms. A. Rites b. Sagas c. Stories d. Myths
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