What Makes A Great Website?

A great website offers something that most others do not. For example, if you had a site that gives advice and tips on golfing then you might fall into a deep pool of similar sites. But, what if you included a feature that allows your visitors (all whom golf) to join your site, interact with each other on a forum, and become friends. This would give an added benefit for users to come back to your site again and again.

You can see a similar example of this idea at TechWaterCooler.com, which uses Google Friend Connect (a free service) to bring together users and promote interaction and repeat visits.