What Are The Advertising Plans?

Advertising planning must fit together with the marketing planning. A firm may operate with an annual advertising plan. In addition to or instead of an annual advertising plan, a firm may develop a campaign plan that is more tightly focused on solving a particular marketing communication problem. Finally, a company may put together a copy strategy for an individual and that runs independently of a campaign. These plans are the responsibility of the account manager.
An advertising plan matches the right audience to the right message and presents it is the right medium to reach the audience. Targeting the audience, for whom you are trying to reach. Message strategy, what do you say to them. Media strategy, when and where will you reach them? These are the main parts of an advertising plan.
The typical advertising campaign plan is that firstly there is an introduction. Then situation analysis which describes advertising problems and its opportunities will be discussed. Then they make key planning decisions in which advertising objectives, target audiences, competitive product advantages and product position will be made.
Implementation, evaluations, budget, creative strategy, media strategy will be made. At the end some communications tools like sales promotion, public relations, direct marketing, personal selling and sponsorships will be decided.

An advertising plan gives guide line in marketing the product.
The advertising plan focuses on three main groups that are:
1) Goals or Objectives.
2) How to achieve these goals and how much it cost?
3) Whether the goals are achieved or not?
The advertising plan deals with several issues like:
• The brand
• Advertising strategy
• Direct response offers
• Positioning
• Rivalries

And so one
The advertising plan should cover following areas:
• Background / overview: tells about the companies, its history and why to marketing the product.
• Duration of the plan / review dates: how long the campaign will last.
• Competitive analysis: PORTERS five forces model.  
• Advertising goal: clear and exact target or goals should be defined.
• Recommended advertising activities: it's good to give and describe timeline.
• Optional, or conditional, advertising activities: give reasons to have optional advertising activities
• Non-advertising, or OffScreen activities: may include seminars, workshops and so on
• Description of target markets: include demographics and so on.
• Evaluation: measure the results
• Persuasive strategy: how to attract the consumers. i.e. tag line
• Creative strategy: creative marketing plan.
• Customer feedback:
• Media plan:
• Media Strategy:
• Budget: