Why It Is Necessary For Organizations To Establish And Periodically Review Their Objectives?

Well objectives are termed as goals that the company or organization wishes to achieve. They set a specified time for example Sony has to have a fifty percent market share in the year 2009.These goals then help the company to remain efficient and on their toes.It also helps in motivating workers.As to why objectives change well the reason is that as the market changes,new competitors enter the industry,consumers tastes change so do the goals of the organization.They change their objectives many times to make more profits or increase market shares.They review their objectives so that they know that what they are trying to achieve is possible or not in the current market situation.

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Organisations are established with certain objectives, which are both short term and long term. With the changing dynamics of environment organisational goals also should under go change to stay in tune with times. It is the concern of organisation to strive for superior performance and effective utilisation of resources, which is possible by changing their processes, technologies and methodologies. Many textile industries and others those not keeping with times turned bankrupt and closed down. Some times the original purpose of establishing an organisation also might totally undergo change by reinventing its role. Many social organisations fit this example.

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