What Is Marketing?

Marketing, more than any other business function, deals with customers. Creating customer value and satisfaction are the heart of modern marketing thinking and practice .Basically , marketing is defined as " Marketing is the delivery of customer satisfaction at a profit. The twofold goal of marketing is to attract  new customers by promising superior value and to keep current customers by delivering satisfaction.

Wal Mart has become the world's largest retailer by delivering on its promise ,"We sell for less –always".

Sound marketing is critical to the success of any organization –large or small, for profit or non-profit ,domestic or global. Large for—profit firms such as McDonald's, Sony Fedex and Marriott use marketing: but so do nonprofit organizations such as hospitals ,colleges and even churches. America , Europe and Asia have well developed marketing systems. Even is Eastern Europe and other parts of the world in which marketing has long had a bad name ,dramatic political and social changes have created new opportunities for marketing .Business and government leaders in most of these nations are eager to learn everything they can about  modern marketing practices.

Marketing is seen everywhere .You see marketing in the advertisements that fill your television screen, magazines and mail box.

At home, at university ,where you work, where you play,you are exposed to marketing in almost everything you do.