What Are The Golden Rules Of Writing Text For My Web Site?

Before you start bashing out purple prose on your keyboard, there are a few things that ought to be remembered:

• Pixels aren't user-friendly, it takes 17 per cent more effort to read from the screen compared to paper

• Reading from a computer monitor takes 25 per cent longer

• Most people will merely scan the page

Your interests as a web owner or webmaster are therefore best served by providing info-chunks, tight, carefully worded and easily digested paragraphs.

The Golden Rules of web site content writing are:

• Always use a spell checker and proof-read on paper before posting

• Be economic with your words and avoid long rambling sentences.

• Get to the point from the outset. Leave your audience in no doubt about what you do and the purpose of the site

• Break up the text with bullet points etc. It will look more attractive and less daunting to read. Do not overuse bold, italics or exclamation marks