What Is The Role Of Sponsorship And Patronage In Mass Media? Can You Give Me Some Examples?
How do patronage and sponsorship manifest themselves in mass media? Are they covered by mass media or what? I think they are, but how are they covered? And what do sponsors and patrons get from this coverage? Can you explain me this, please? Would you give me some examples?
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If you sponsor a good Event, charity or Show that benefits a society. The media gives a good coverage .Media urges and favors those companies who want to support the society and give them projection. This can run a larger conversation on Corporate Citizenship and in which manner a society begins to view a company's working and efforts which may sometimes go far beyond the satisfaction of the stakeholders of a company.
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