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The factors which can impact the demand of a product are known as determinants of demand. The first factor is the taste and preferences of the consumers. Increase in product taste can increase the demand of the product and vice versa. The second factor is the number of consumers in the market and the number is directly related with the demand of the product. The third factor is the money income of consumers. For a superior or normal good, an increase in the income can increase the demand of the product while it can decrease the demand of inferior goods. Another factor is the change in the prices of the related products for example, if the prices of related products increase then demand of your product can increase. Moreover, the expectations of the consumers about the future demand of the product also impacts it's demand like if consumer expects that in the near future the demand of a commodity will increase then the market demand of the product will increase.
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