Objectives Are Needed For Each Key Result That Mangers Believe Important To Success. Two Types Of Objectives A Manager Can Set: Those Relating To Financial Performance And Those Related To Strategic Performance.
Following are objectives of some companies. Identify which type of objective each company has • Strategic objectives • Financial objectives • Strategic and financial objectives. Give reasons. 1. CITIGROUP attain 1 billion customer world wide 2. ANHEUSER-BUSCH • To make all of our companies leaders in their industries in quality while exceeding customer expectations • To achieve 50% share in market • To provide all our employees with challenging and rewarding work and satisfying work conditions • To provide our shareholders with superior returns by achieving double digit annual earning per share. 3. GENERAL ELECTRIC • Become most competitive enterprise in world • Globalize every activity in company

