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Japan has never been a popular holiday destination. It receives
relatively small numbers of foreign visitors, especially in relation to
how many Japanese travel abroad. For example, in 2002 the outflow of
Japanese traveling overseas was the 4th highest worldwide (2003 tourism
was affected both inbound and outbound by terrorist attacks and the
Iraq War, and 2004 full figures are not yet available). It has ranked
33rd and 34th, respectively, in 2002 and 2003 in the world for
receiving numbers of visitors, behind much less developed neighboring
countries such as Malaysia, Thailand, and Indonesia. Tourism is
important not only for cultural exchange, but it also has economic
implications: Japan is visited by only about 4.8 million overseas
visitors each year and rakes in a mere $3.4 billion in international
income. These are especially abysmal numbers when compared with popular
destinations like France, which welcomes about 76 million visitors
annually and derives more than $29.9 billion in international income
from them.
This is strange, as
Japan is the second largest economy in the world, and Asia's only fully
developed nation. It also boasts one of the safest metropolises with
some of the best food (of any kind) in the world. At the same time, it
is rich in tradition: There are numerous worthwhile temples and
gardens, and one can witness an array of unique cultural experiences
such as performances by geishas, Kabuki theater, and sumo wrestling.
Cherry blossoms in the spring are known to transform curbsides into art
and poetry (it has inspired both). For people who are not interested in
the traditional, major cities such as Tokyo and Osaka have
around-the-clock entertainment with clubs and bars catered to a variety
of tastes. The country also boats some of the latest technology in
popular consumer electronics--Japanese cell phones are years ahead of
their North American and European counterparts and movielike video
games can entice even the most hardened geeks.
relatively small numbers of foreign visitors, especially in relation to
how many Japanese travel abroad. For example, in 2002 the outflow of
Japanese traveling overseas was the 4th highest worldwide (2003 tourism
was affected both inbound and outbound by terrorist attacks and the
Iraq War, and 2004 full figures are not yet available). It has ranked
33rd and 34th, respectively, in 2002 and 2003 in the world for
receiving numbers of visitors, behind much less developed neighboring
countries such as Malaysia, Thailand, and Indonesia. Tourism is
important not only for cultural exchange, but it also has economic
implications: Japan is visited by only about 4.8 million overseas
visitors each year and rakes in a mere $3.4 billion in international
income. These are especially abysmal numbers when compared with popular
destinations like France, which welcomes about 76 million visitors
annually and derives more than $29.9 billion in international income
from them.
This is strange, as
Japan is the second largest economy in the world, and Asia's only fully
developed nation. It also boasts one of the safest metropolises with
some of the best food (of any kind) in the world. At the same time, it
is rich in tradition: There are numerous worthwhile temples and
gardens, and one can witness an array of unique cultural experiences
such as performances by geishas, Kabuki theater, and sumo wrestling.
Cherry blossoms in the spring are known to transform curbsides into art
and poetry (it has inspired both). For people who are not interested in
the traditional, major cities such as Tokyo and Osaka have
around-the-clock entertainment with clubs and bars catered to a variety
of tastes. The country also boats some of the latest technology in
popular consumer electronics--Japanese cell phones are years ahead of
their North American and European counterparts and movielike video
games can entice even the most hardened geeks.
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