What Is The Role Of Advertising On Customer's Buying Behavior?

Advertising is basically a form of communication that is used to persuade customer to purchase a certain brand of product or service.

As the definition of the word clearly shows that advertising plays a great role in enticing customer to buy a certain product. So it can be considered a key element that affects customer's buying behavior.

Actually everyone loves to watch television, read newspapers and see the billboards around them. When they see certain products or services being advertised on them, they automatically get influenced. So if a person wants to buy an air conditioner, he would focus on the advertisements for air conditioners. That way he would probably choose the air conditioner that has the best advertisement.

So advertising is very important factor. It encourages first time buying of a brand of product or service. It also enhances the image of the brand in the minds of the consumers and ensures repetitive buying by the consumer.