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The responsibilities of a senior marketing manager in a production firm include developing new and maintaining the current customers by developing the overall marketing strategy and deciding upon the media to be used for promotions. The aim of the manager is also to manage the entire marketing team, achieve the goals within the specified budget, good media relations, and close working relationship with the production manager so that the product specifications are clearly conveyed, attends trade events and shows, getting new markets for the production department, do market research to develop to develop into customer thinking, working with production and introducing the use of efficient methods of production.
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