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    When Firms Choose To Skip Test Marketing For Complex, High-tech Products? They Usually Do So Because The Products

    Is it they are too costly to produce in small runs, or will market solely on the Internet, or are highly likely to succeed or are already a hit in a foreign market

    asked 8 months ago

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    Firms usually choose this because copying of idea is common when your product is in the market and it may be possible that your competitors copy your product and launch it on broader area and reap all the profits of the research and development that you put your money and expertise in. Secondly probability of success can be one of the reason.

    answered 8 months ago   

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