Is It Important How A Cigar Is Rolled?

Actually premium cigar's tobacco is not 'rolled' , but folded, life a fan, which gives it a good draw and consistent taste. When you look at the foot, the tobacco should flow in curves rather than in straight lines. One that has straight lines is known as 'booked' because the tobacco has been folded like a book and the draw will not be smooth.
There should be an aesthetic quality present. A cigar should also be pleasing to the sight. It should be evenly coloured and smoothly wrapped. Small blemishes or spots are normal, but if the cigar has discoloration it shouldn't be chosen. It should also not be dry to the touch, but have an oily sheen to it, especially on darker wrappers. You should be able to notice the veins on the wrapper, but they should not be heavily pronounced. The finer, the better. Don't chose cigars the wrappers of which are torn or cracked.
Also don't choose a cigar simply because of its colour. There are several wrapper colours and these are not simply for looks, but also determine a large percentage of the cigars flavour.