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What Is Meant By Marketing Research?

Please describe the meaning of the marketing research.

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    Marketing research is to advertise a product in a proper manner. It is not all about advertisement of it but also about its observation. This research will tell that how the product is going in to them market and how much people are interested in it. It is good to observe it in real world. This is possible by the help of marketing research.
    You need to develop a questionnaire for this purpose. Then you may fill up this questionnaire by two modus operandi. The first method is to ask queries from targeted group and fill up the answers in to the questionnaire paper. The second modus operandi is about filling of questionnaires by the people you just need to distribute the questionnaire among the targeted group and they will give it back to you later on. This can be done by the help of proper techniques. It is not a child's play. It takes time and human expertise to devise the questionnaire. For example, Gallup company of marketing research.
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    Batool 

    answered 3 years ago

    Marketing is the process of identifying the need of a product from the people and thus providing the service to the needful either individually or through some organization in the form of either product or service they need.

    This works through proper planning and with proper schedule,along with an enthusiasm to reach the target and with firm believing ability.

    Marketing is all about presenting yourself to the customer about the product you are representing along with the firm.Also to satisfy and win the faith of customer regarding product,firm and individualism.
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    Sony1986

    Sony1986

    commented 11 months ago

      The purpose of Marketing is to provide continual
      benefits to customers that produce a
      transactional exchange.  Therefore, the goal of Marketing Research is usually to identify the needs and wants of the customer and try to delivers
      benefits that will enhance or add to the customers lifestyle, while at
      the same time ensuring that the satisfaction of these needs results in
      a healthy turnover for the organisation.
      0 0

      Marketing9 

      answered 9 months ago

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