What Is The Strategic Use Of Promotions In A Marketing Campaign For A New Product?

Promotion, being a vital component of the marketing mix, becomes not only the ultimate means of offering incentives to the customer but also plays a great role in stimulating trial purchases, both of the factors being verily vital in the launch of a new product.  In the context of brand building, promotions could contribute towards the reinforcement of advertising images and messages by encouraging and reminding customers to make repeat purchases of the brand.  

With the aegis of creating positive brand experiences, promotions could go a long way in pushing or pulling a product across the distribution channel.  While the importance of other promotion methods could not be ignored, in the case of launching new products, interactive promotion is a much more attractive medium that tends to generate a greater degree of interest and allure.  As for sales promotion, its combination with advertising could really generate great short-term sales, specially when the return on the investment manages to cover the cost of promotion.