What Is The Relevance Of Marketing In Finance?

I think the major thing which makes the marketing relevant with finance is the financial performance of the company. For example, in the finance department of a company after the financial analysis, the company decides to increase or decrease its marketing budget. Now, marketing promotes the product or service and as a result the sales increases and the financial performance of the company is increased. Moreover, marketing research can better guide the company to explore a market and then make financial investments in the specific market. In this way marketing can help in financial management. There are number of other examples, in which there is a strong relevance between the two areas. Suppose, Nestle decides to open its branch in a country. Before making any investment, the company has to explore the market attractiveness and that is possible only through marketing.