What Functions Can A Retailer Offer To A Producer?

In the entire supply chain management, the retailer actually plays a very important role. Firstly, a retailer is responsible to distribute the products of the producer to the consumers. Secondly, retailers also provide the storage of the products of the producers. Thirdly, retailers provide information to the producers about the tastes and desires of the customers. The reason is that the retailers have direct contact with the customers therefore, customers are not supposed to buy the products directly from the firms. Hence, retailers have the most important function in the supply chain management.