McDonald's, In An Unrelated Diversification, Is Planning To Set Up A Chain Of Hotels. Name The New Brand.

McDonald's made its foray into the hospitality industry in 2001, opening two hotels in Switzerland, at Zurich and Lully. The "Golden Arch Hotels" were positioned as four-star facilities with the latest in-room technology and very original, modern interior design. Reactions and reviews of guests following their stay there were mixed. Most seemed to agree, that the hotel's four-star rating didn't seem to correspond with McDonald's image. The Golden Arch in Zurich is McDonald's first hotel.

The growing meat scare in Europe resulted in falling sales, in 2001, which prompted executives to look for new areas for Mc Donald's to sustain its global profits and domination. Golden Arch was the brainchild of McDonald's chairman and CEO in Switzerland. Within visible distance from the Zurich Airport, the Golden Arch Hotel was McDonald's first hotel.

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