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The different types of market that exist can be classified as follows:
Markets can be analysed through the product itself, or end-consumer, or both. The most common distinction is between consumer and industrial markets.
Consumer Markets
Consumer markets are the markets for products and services bought by individuals for their own or family use. Goods bought in consumer markets can be categorised in several ways:
• Fast-moving consumer goods commonly known as FMCGs
– These are high volume, low unit value, fast repurchase, Examples include Ready meals; Baked Beans; Newspapers, toothpastes, soaps, shampoos, biscuits etc.
• Consumer durables
– These goods have low volume but the per unit value is high. Consumer durables are often further divided into:
–
– White goods (e.g. fridge-freezers; cookers; dishwashers; microwaves)
– Brown goods (e.g. DVD players; games consoles; personal computers)
• Soft goods
– Soft goods are similar to consumer durables, except that they wear out more quickly and therefore have a shorter replacement cycle
– Examples include clothes, shoes
• Services (e.g. hairdressing, dentists, childcare)
Industrial Markets
Industrial markets involve the sale of goods between two or more businesses. These are goods that are not aimed directly at consumers but at other businesses. Industrial markets include
• Selling finished goods
– Examples include office furniture, computer systems
• Selling raw materials or components
– Examples include steel, coal, gas, timber
• Selling services to businesses
– Examples include waste disposal, security, accounting & legal services
Industrial markets often require a slightly different marketing strategy and marketing mix. In particular, a business may have to focus on a relatively small number of potential buyers (e.g. the IT Director responsible for ordering computer equipment in a multinational group). Whereas consumer marketing tends to be aimed at the mass market (in some cases, many millions of potential customers), industrial marketing tends to be focused.
Markets can be analysed through the product itself, or end-consumer, or both. The most common distinction is between consumer and industrial markets.
Consumer Markets
Consumer markets are the markets for products and services bought by individuals for their own or family use. Goods bought in consumer markets can be categorised in several ways:
• Fast-moving consumer goods commonly known as FMCGs
– These are high volume, low unit value, fast repurchase, Examples include Ready meals; Baked Beans; Newspapers, toothpastes, soaps, shampoos, biscuits etc.
• Consumer durables
– These goods have low volume but the per unit value is high. Consumer durables are often further divided into:
–
– White goods (e.g. fridge-freezers; cookers; dishwashers; microwaves)
– Brown goods (e.g. DVD players; games consoles; personal computers)
• Soft goods
– Soft goods are similar to consumer durables, except that they wear out more quickly and therefore have a shorter replacement cycle
– Examples include clothes, shoes
• Services (e.g. hairdressing, dentists, childcare)
Industrial Markets
Industrial markets involve the sale of goods between two or more businesses. These are goods that are not aimed directly at consumers but at other businesses. Industrial markets include
• Selling finished goods
– Examples include office furniture, computer systems
• Selling raw materials or components
– Examples include steel, coal, gas, timber
• Selling services to businesses
– Examples include waste disposal, security, accounting & legal services
Industrial markets often require a slightly different marketing strategy and marketing mix. In particular, a business may have to focus on a relatively small number of potential buyers (e.g. the IT Director responsible for ordering computer equipment in a multinational group). Whereas consumer marketing tends to be aimed at the mass market (in some cases, many millions of potential customers), industrial marketing tends to be focused.
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The Weekly Market Report a review of business transacted in market on the six working days is from Monday to Saturday. It shows the closing rate of the last week, the opening rate of the week. It comes out on the last day of every week. The weekly Market report is also published in the Newspapers.
The Monthly Market Report is the review of business transacted during the whole month. It quotes the closing rate of the previous month, the opening rate of the month under review, the highest, lowest and closing rate of the month. It also shows the average rates of the month. It is published for those commodities, the prices of which are more or less stable. It is published both in Newspaper and in Monthly Bulletin.
The Annual Marker Report shows the trend of pieces during a year. It deals with commodities, securities transactions that have a stable market or permanent features. The Annual Market report shows the business conditions and rates prevail at the close of the previous year, opening prices and market condition of the year, under review, the highest and lowest prices of the current year, the factors influencing the fluctuation of prices and tendency and prospect of market for the coming year. It is usually published in the Bulletin.
The Monthly Market Report is the review of business transacted during the whole month. It quotes the closing rate of the previous month, the opening rate of the month under review, the highest, lowest and closing rate of the month. It also shows the average rates of the month. It is published for those commodities, the prices of which are more or less stable. It is published both in Newspaper and in Monthly Bulletin.
The Annual Marker Report shows the trend of pieces during a year. It deals with commodities, securities transactions that have a stable market or permanent features. The Annual Market report shows the business conditions and rates prevail at the close of the previous year, opening prices and market condition of the year, under review, the highest and lowest prices of the current year, the factors influencing the fluctuation of prices and tendency and prospect of market for the coming year. It is usually published in the Bulletin.
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