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The founders of Hard Rock Café are Isaac Tigrett and Peter Morton, who were two music-loving Americans. The success of this chain revolves around its American menu, warm service and most importantly the ubiquitous rock 'n' roll music and sensibility. The Cafe's motto 'Love All, Serve All' which they adopted from Sathya Sai Baba, who was Tigrett's guru. Known more for the atmosphere rather than the food, HRC has become the leading collector as well as the leading exhibitors of memorabilia of rock 'n' roll in the world.
While it first started in 1971, the chain has gone global since 1982, making its presence felt with 138 venues in 42 countries Currently, Hard Rock Cafe International, which has Hard Rock Cafe at its very core, has grown into an entertainment and leisure company which still successfully expands the Hard Rock Brand by means of myriad music-related ventures.
While it first started in 1971, the chain has gone global since 1982, making its presence felt with 138 venues in 42 countries Currently, Hard Rock Cafe International, which has Hard Rock Cafe at its very core, has grown into an entertainment and leisure company which still successfully expands the Hard Rock Brand by means of myriad music-related ventures.
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