What Are The Most Admired Companies In America According To 1991 1992?

Fortune magazine questioned more than 8000 senior executives, outside directors, and financial analysts about the reputation of Fortune 500 companies on eight criteria that are: 1 the quality of management, 2 the quality of products and services, 3 innovativeness, 4 the value of long-term investment, 5 financial soundness, 6 competence to attract, 7 develop, and keep good people, 8 corporate responsibility toward the community as well as the environment and the way corporate assets are used.

The most admired among the 307 companies identified in 1992 was Merck (pharmaceuticals) followed by Rubbermaid (rubber and plastic items), Wal- Mart Stores (retailing), Liz Claiborne (apparel), and Levi-Strauss Associates (also apparel). These companies were followed by sixth-ranked Johnson & Johnson (pharmaceuticals), Coca-Cola (beverages), and 3M (scientific and photo equipment) Pepsi Co (beverages) and Procter &Gamble (soaps and cosmetics) were equally ranked in ninth place.

As in 1991 ranking, notably absent in the top ten were IBM and other computer companies. Procter & Gamble dropped from third place in 1991 to ninth in 1992. Levi-Strauss, on the other hand, improved its 1991 ranking (from twentieth to fifth) and became the first private company in the top ten. These rankings were given on various bases.