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What Are The Major Considerations Involved In Designing Marketing Organisation?
What are the major considerations involved in designing marketing organisation in the following situations: 1. Large sized cement marketer with all Indian operations. 2. Premium toy marketer focusing major Indian cities.
asked 2 months ago
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There are a number of considerations which are there in the mentioned two cases:
In case of cement
· Major large builders and the key accounts
· The wholesalers in the market
· The retailers which are offering the services to the retailers
In case of toys
· The large chain stores, for example the Big Bazar and the Spenser in India which are the direct buyers from the manufacturers
· Wholesalers in the market
· The retailers and their strategies
strategies
answered 2 months ago
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