A telemarketing campaign will only be effective if the agent who is making the calls or taking the calls of the customer is efficient and trained well.

For a good telemarketing agent it is very important to have excellent communication skills as well as convincing powers. The person should be self motivated and have a chirpy personality. Only if he talks well with the customer, he can convince them to purchase the product. If the agent is boring and too monotonous, he will not be able to make sales at all.

Sales is already very challenging, however if the agent is well trained, determined and focused he or she can do wonderful sales for the company. Telemarketing is generally a very monotonous and dry job and can end up in an agent being frustrated and de motivated when there are no sales being made.

Prior to any calls that are made by the agent it is important for them to pass all the steps of product knowledge information. They should know about the inside and outside of the product properly so that they are prepared for any questions that the customer can ask on the phone regarding the product.

The person should be spontaneous in answering questions and should be extremely confident. A good voice is always an asset, because the customer can only hear the agent and not see them. Girls generally tend to do better than boys as telemarketing agents.