Why Are The Language And Wording Of The Questionnaire Important?

The language of the questionnaire should approximate the level of understanding of the respondents. The choice of words would depend on their educational level the usage of terms and idioms in the culture and the frames of reference of the respondents. For instance, even when English is the spoken or official language in two cultures certain words may be alien to one culture.

Terms such as working here is a drag and she is a compulsive worker may not be interpreted the same way in different cultures. Some blue collar workers may not understand terminology such as organizational structure. Thus it is essential to word the questions in a way that could be understood by the respondent. If some questions are either not understood by the respondent. If some questions are either not understood or are interpreted differently by the respondent the researcher will obtain the wrong answers to the questions and responses will thus be biased. Hence the questions asked the language used and the wording should be appropriate to tap respondents attitudes, perceptions and feelings.

So the person who is making the questionnaire should take care of these things very strongly so that he can bring the desired results.

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